Nice Design Cases
Designers behind the work
Designers and creative leads credited on Nice projects in press coverage.
Designers and creative leads credited on Nice projects in press coverage.
Creative Boom interviews animator and director Anna Ginsburg following her OFFF Barcelona talk, exploring her evolution from early music videos to feminist animated shorts like Private Parts and What Is Beauty. The article focuses on her new BFI-supported film Hag, a mythological and deeply personal story reimagining Medusa as a symbol of female rage and self-acceptance. Ginsburg discusses her creative process, collaborations, and the intersection of feminism, humour, and vulnerability in her work.
The article explores how Minecraft has evolved from a game into a creative platform influencing artists, designers, and institutions. It highlights projects by Travess Smalley, Cha Chaan Teng, and others who use the game’s generative and procedural systems as inspiration for digital and physical artworks. The piece situates Minecraft as a cultural touchstone bridging gaming, art, and design innovation.
The Brand Identity interviews Crown Creative’s Creative Director Ryan Crown about the studio’s multidisciplinary approach to hospitality design. Based in Belfast, London, and New York, the studio combines strategy, branding, and interiors for clients like The Dead Rabbit, Hilton, and St. Regis. Crown discusses the importance of guest experience, collaboration, and storytelling in creating immersive hospitality brands.
The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
PLUSMINUS Studio created a warm, character-driven brand identity for Berlin eatery Nice Pies, centered around a chubby, hand-drawn pie mascot. The design combines playful illustration with the Champ typeface and a bright orange palette inspired by the pies themselves. The identity captures the handcrafted, friendly spirit of the brand while allowing room for future brand extensions.
The Brand Identity interviews Electric Red co-founder Svyat Vishnyakov about launching the studio in New York after moving from Russia. He discusses the challenges of adapting to a new professional culture, language barriers, and the rewards of seeing their design work in the real world. The conversation also touches on their cross-cultural projects, including work for the Golden Mask theatre festival and the Russian Pavilion at the Venice Architecture Biennale.
New York-based studio Electric Red created an interactive, user-generated flag titled CTATYC for the 2021 Venice Biennale. The project explores collective representation and digital collaboration, allowing users to influence the flag’s evolving design through an online platform. The final flag was printed and displayed in the Russian pavilion, reflecting the Biennale’s theme of shared living and co-creation.
