New Logo & Branding for Jaffa by EarthlingBP&O · Oct 22, 2024
BP&O features Earthling Studio’s rebrand of Jaffa Fruit, the UK’s leading citrus brand. The new identity emphasizes playfulness and freshness through vibrant colors, the expressive Chowee typeface, and whimsical illustrations by Spencer Gabor. The project spans packaging, logo, web, and tone of voice, uniting the brand under the tagline 'Naturally joyful fruit'.
Earthling StudioJaffa FruitCitrus Marketing Board of Israelbranding