Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.
