Otherwise is a Canadian branding and design studio working with clients worldwide to craft impactful, culturally attuned brands. Blending strategic insight with creative precision, the team builds thoughtful identities, experiences, and communications that foster meaningful connections. Rooted in a hospitality mindset, Otherwise emphasizes collaboration and care throughout every project. Their portfolio spans diverse sectors, with notable work for Kama Kitchen Vines & Bar, Connie & John’s Pizza, and Title Properties. Guided by optimism and curiosity, Otherwise continues to shape distinctive, enduring brands that resonate across industries and audiences.
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Creative Boom profiles Stuart Jackson’s new personal art series, 'I Am A', a minimalist typographic project exploring identity and creative authenticity. The series marks a shift from his client work at Daughter Studio, focusing instead on introspection and creative freedom. Jackson reflects on balancing personal expression with professional practice and hints at expanding the series into new mediums.
Sons & Daughters ID developed a new adaptive identity system for the Mo Museum of Modern Art in Vilnius, Lithuania. The rebrand draws inspiration from the museum’s angular architecture and logo, creating a modular, generative design system that supports both internal and external creators. The project includes comprehensive brand guidelines and tools to ensure consistency across print, digital, and motion applications.
Sons & Daughters ID developed a charming new identity for Belgian investment fund Junction, emphasizing approachability and curiosity through illustration and vibrant colour. The design pairs Recoleta and Tomato Grotesk typefaces and draws inspiration from Tintin comics to reflect the fund’s collaborative and inquisitive spirit.
Lithuanian studio Sons & Daughters ID created a binary coding-inspired brand identity for photovoltaic software company Inion. The identity uses FF Mark and Gerstner Programm typefaces, a nature-derived colour palette, and 3D blueprint-style illustrations to reflect the brand’s technological and renewable energy focus. The project emphasizes systematic design and flexibility across digital and physical applications.