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- Shaping spaces: Otherwise’s origami-like identity for architecture firm TOAD finds forms in folds
The Brand Identity · Aug 27, 2024
Otherwise created a comprehensive rebrand for Vancouver-based architecture firm TOAD, inspired by origami and the concept of folded paper. The identity includes a custom wordmark, vibrant illustrations, and a refreshed colour palette and typography system that reflect TOAD’s modular and human-centric design philosophy. The project also introduced a new tagline and website to encapsulate the firm’s innovative spirit.