Eleanor Robertson
Author · Writer
In their own words
By challenging the Excel format, the studio therefore also challenges the traditional notion of an office.
The modular approach is extremely pleasing in its simplicity.
The resulting brand and packaging are proof that a little can go a long way and that austerity isn’t the opposite of amplification.
Studio fnt has built a world that is original, distinctive and full of depth to deliver a charismatic piece of brand storytelling.
Articles & interviews
- New Logo for Helions by Pentagram
BP&O features Pentagram’s brand identity for Helions, a new photography-focused publishing house founded by photographer Jack Davison. Designed by Matt Willey with Jonny Sikov, the identity uses a custom wordmark inspired by light refractions and Davison’s photographic style. The project extends to the design of Helions’ first publications, blending tactile materials, custom typography, and a restrained color palette to reflect the brand’s experimental and collaborative ethos.
- Branding for Thick Pickle by Studyhall
BP&O’s Thomas Barnett reviews Studyhall’s self-initiated conceptual brand ‘Thick Pickle’, a humorous and maximalist identity project that blurs the line between satire and viable product. The article critiques its trend-driven nature and questions the seriousness of its intent while praising its visual exuberance and experimental design approach.
- La Oficina del Parque by Studio Ingrid Picanyol
BP&O features Studio Ingrid Picanyol’s modular brand identity for Barcelona café and bar La Oficina del Parque. The design cleverly draws inspiration from Microsoft Excel’s grid system, transforming the software’s rigid structure into a playful, flexible visual language. The project uses a soothing yet vibrant palette and modular compositions across print and digital applications, celebrating creativity through constraint.
- New Brand Identity for Fitzjohn's by DutchScot
BP&O features DutchScot’s brand identity for FitzJohn’s, a luxury over-60s apartment development in Hampstead. The design draws inspiration from the area’s creative heritage, using expressive typography, vibrant colors, and abstract compositions to evoke a modern yet nostalgic feel. Collaborations with illustrator Emily Robertson and photographer Carol Sachs add warmth and lifestyle appeal to the brand.
- New Brand Identity for Peerspace by Mother Design –
BP&O reviews Mother Design’s rebrand for Peerspace, a global marketplace for rentable venues. The new identity centers on a custom condensed sans serif wordmark that plays with motion and perspective, supported by Dinamo’s Social typeface and a vibrant purple palette. The system emphasizes openness, creativity, and community, reflecting Peerspace’s mission to ‘open doors’ to opportunity and expression.
- New Packaging for Unto by Studio Bergini
BP&O’s feature by Eleanor Robertson explores Studio Bergini’s packaging design for Unto, a Tuscan olive oil brand with an ecological mission. The identity uses bold typography, playful illustration, and a limited yet vibrant color palette to balance wit and authenticity. The project combines tactile print finishes and farmer-shot imagery to convey honesty and artisanal charm.
- New Logo & Branding: Clutch Automotive by Parker Studio
BP&O features Parker Studio’s branding for Clutch Automotive, a Texas-based chain of modern auto shops that blend traditional garage culture with contemporary design. The identity includes a custom script logotype, Plaak typography, and metallic color accents, balancing heritage and modernity. Collaborative packaging with Katz Coffee extends the brand’s industrial yet approachable aesthetic.
- New Packaging for Ghia by Perron-Roettinger
BP&O features Perron-Roettinger’s packaging design for Ghia, a non-alcoholic aperitif brand founded by Melanie Masarin. The design draws inspiration from Mediterranean aperitif culture, postmodern Italian design, and vintage hospitality signage, resulting in a maximalist yet refined aesthetic. The article highlights Ghia’s eco-conscious ethos and its appeal to a new generation of mindful drinkers.
- New Branding for Brutal Burrito by Tres Tipos Gráficos
BP&O features Tres Tipos Gráficos’ bold branding for Madrid-based restaurant Brutal Burrito. The identity draws inspiration from Mexican Lucha Libre culture, using Lineto’s Thermo Zero typeface and vibrant CMYK-inspired colors. The design merges brutal minimalism with playful cultural references, creating a distinctive and authentic fast-food brand experience.
- New Brand Identity for Petit Planet by Studio fnt
BP&O features Studio fnt’s brand identity for Petit Planet, a new children’s division of The Hyundai department store in South Korea. The identity uses geometric, colourful illustrations and immersive 3D displays to create a playful yet sophisticated environment. The project blends art, retail, and storytelling to engage both children and adults in a luxury experiential space.
- New Logo & Branding for Crane by Collins
BP&O features Collins’ rebrand for Crane, the historic American paper company known for its luxury stationery and banknote paper. The new identity draws inspiration from Crane’s heritage, combining Art Nouveau influences with modern digital sensibilities. Through tactile techniques and a refined color and type system, Collins bridges the brand’s past craftsmanship with its contemporary relevance.
- New Brand Identity: Marc Jacobs by Triboro
BP&O features Triboro’s 2022 brand identity refresh for Marc Jacobs, which builds on the brand’s iconic logotype with a bold typographic pattern and vibrant yellow palette. The update maintains the brand’s luxury sensibility while injecting new energy and relevance for younger audiences. The project extends across packaging, apparel, and campaign materials, reflecting a maximalist, logo-driven aesthetic aligned with contemporary fashion trends.
- New Branding & Packaging for Omaka by Stockholm Design Lab
BP&O features Stockholm Design Lab’s branding and packaging for Swedish craft brewery Omaka, founded by Hedda Spendrup. The identity explores the concept of duality through contrasting typefaces, materials, and artistic techniques, reflecting the brand’s ethos of ‘taste before style’. The project combines Scandinavian restraint with expressive visual experimentation, resulting in a cohesive yet diverse brand system.
- New Branding for Think Packaging by Seachange
BP&O features Seachange’s new branding and website for Auckland-based structural packaging studio Think Packaging. The identity and campaign celebrate the company’s obsession with cardboard through humorous, sculptural imagery and playful copywriting. The project balances irreverence with precision, using Sul Sans typography, Kraft-inspired colors, and interactive web design to express Think’s creative personality.
- Logo & Branding for Cable Factory by Bond
BP&O features Bond’s rebrand for Helsinki’s Cable Factory, a cultural centre seeking to broaden its appeal and accessibility. The identity uses three interchangeable multilingual logos, dynamic motion, and a rainbow-spectrum palette to express inclusivity and creativity. The project blends kinetic typography, generative copywriting, and inspiration from Thierry Noir’s mural to celebrate connection and diversity.