Start Design Cases
Designers behind the work
Designers and creative leads credited on Start projects in press coverage.
Designers and creative leads credited on Start projects in press coverage.
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.
Creative Boom’s feature on #SavingButterflies highlights an art initiative by artist Aylal Heydarova and WE RESTART that merges themes of asylum and conservation. The project engages London schoolchildren in creating wooden butterfly sculptures to symbolize migration and biodiversity, supported by CAUKIN Studio workshops. It aims to foster empathy, environmental awareness, and community unity across London.
The Brand Identity interviews Sam Smith, founder of Villagers Studio, a remote-first design practice that assembles bespoke teams for each project. Smith discusses the studio’s trust-based model, its flexible, community-oriented approach, and its mission to bring joy to the branding process. The conversation explores the studio’s early projects, challenges, and ambitions for growth and mentorship within the creative industry.
The article by The Brand Identity curates seven standout gaming and esports brand identities that demonstrate how strong design can elevate competition and community within the industry. Featuring work by studios such as Company Policy, UnitedUs, LG2, and Moniker, it highlights the diversity and creativity shaping gaming’s visual culture. The piece emphasizes branding’s role as a unifying and energizing force in a fast-evolving entertainment sector.
The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.
Studio Mega created an inclusive rebrand for esports platform start.gg, rejecting the hyper-masculine norms of the gaming industry. The identity uses a framing concept, bespoke typography, and a diverse color palette to reflect the community-driven nature of esports. Custom letterforms and the Monopol typeface reinforce the brand’s confident yet welcoming tone.
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.
The Brand Identity interviews Superior Type founder Vojtěch Říha about running a type foundry, balancing creativity with business, and standing out in a saturated font market. He discusses his process, notable typefaces like Lenora and Raptor, and his ceramic collaboration project Superior Objects. The conversation offers insight into the challenges of type design and the evolving market for custom fonts.
