Start Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Start projects in press coverage.
News & interviews
- Arthur Humeau Transforms Brand Appart into Key Creative Partner
The Brand Identity · Oct 6, 2025 · Interview
The Brand Identity interviews Arthur Humeau, founder of Paris-based studio Brand Appart, about the agency’s evolution from a freelance product design practice into a fully integrated creative partner for tech companies. Humeau discusses the studio’s rebrand, growth into enterprise-level projects across Europe and the Middle East, and its philosophy of combining branding and product design to deliver cohesive, scalable identities. The conversation highlights Brand Appart’s structural maturity, collaborative approach, and commitment to sustainable creativity through a 4.5-day work week.
Brand AppartClientFirst groupEuropean tech companiesMiddle Eastern tech companiesbranding - Key to Freelancer Success: Nurture Existing Client Relationships
Creative Boom · Jul 28, 2025
Written by Tom May for Creative Boom, this article offers practical advice for freelancers on how to secure repeat work from existing clients rather than constantly chasing new ones. It emphasizes relationship-building, communication, empathy, and proactive client management as keys to long-term freelance success.
tech startupsmall businessfreelancing - Former VML CCO Launches "Super Nice" Creative Agency
Creative Boom · Feb 27, 2025
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.
- Art Project Unites Refugee Issues with Butterfly Conservation
Creative Boom · Jan 20, 2025
Creative Boom’s feature on #SavingButterflies highlights an art initiative by artist Aylal Heydarova and WE RESTART that merges themes of asylum and conservation. The project engages London schoolchildren in creating wooden butterfly sculptures to symbolize migration and biodiversity, supported by CAUKIN Studio workshops. It aims to foster empathy, environmental awareness, and community unity across London.
CAUKIN StudioWE RESTARTart|community|environmental - "Villagers Studio Crafts Unique Teams for Each Project Like Pop-Ups"
The Brand Identity · Dec 6, 2024 · Interview
The Brand Identity interviews Sam Smith, founder of Villagers Studio, a remote-first design practice that assembles bespoke teams for each project. Smith discusses the studio’s trust-based model, its flexible, community-oriented approach, and its mission to bring joy to the branding process. The conversation explores the studio’s early projects, challenges, and ambitions for growth and mentorship within the creative industry.
Villagers StudioSpitfire AudioLABSbranding - Date of Birth’s John Mastro on the power of strategy, and why brands must evolve to stay relevant
The Brand Identity · Oct 25, 2022 · Interview
The Brand Identity interviews John Mastro, Founder and Chief Creative Officer of Melbourne-based agency Date of Birth, about the studio’s philosophy, focus on retail branding, and the importance of brand evolution. Mastro discusses their new website, remote work model, and projects such as ROCC Naturals, highlighting the agency’s strategic and disruptive approach to design. The conversation also touches on future plans involving 3D, AR, and workshop-based client collaboration models.
- Studio Mega’s inclusive identity for start.gg rejects the gaming industry’s masculine traditions
The Brand Identity · Jun 9, 2022
Studio Mega created an inclusive rebrand for esports platform start.gg, rejecting the hyper-masculine norms of the gaming industry. The identity uses a framing concept, bespoke typography, and a diverse color palette to reflect the community-driven nature of esports. Custom letterforms and the Monopol typeface reinforce the brand’s confident yet welcoming tone.
- Alright Studio on avoiding a house style to focus on working with clients of all shapes and sizes
The Brand Identity · Jul 16, 2021 · Interview
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.
Alright StudioGardenerCanopyGhiabranding|digital - Superior Type on the business of type design and how to stand out from the “flood of new fonts”
The Brand Identity · Jul 14, 2021 · Interview
The Brand Identity interviews Superior Type founder Vojtěch Říha about running a type foundry, balancing creativity with business, and standing out in a saturated font market. He discusses his process, notable typefaces like Lenora and Raptor, and his ceramic collaboration project Superior Objects. The conversation offers insight into the challenges of type design and the evolving market for custom fonts.
Superior TypeVarious start-up companiesBook publishers and magazinesbranding - Jesse Reed details Order's identities, Standards Manual's books and Michael Bierut's wisdom
The Brand Identity · Sep 23, 2020 · Interview
The Brand Identity interviews Jesse Reed, co-founder of Order and Standards Manual, about the evolution of his Brooklyn-based studio, their publishing ventures, and lessons learned from Michael Bierut at Pentagram. Reed discusses the studio’s modular approach to identity design, particularly for MoMA, and the balance between client work, book publishing, and their new digital brand guidelines platform, Standards.