Ashley Simonetto
Designer
In their own words
Its simplicity and organic style convey approachability while maintaining a strong, respectable presence.
It was chosen for its striking balance of retro and contemporary styles.
The overarching theme of storytelling is the inspiration behind the playful typographic layouts.
Elgoc was selected as it embodies a balance of refinement and nostalgia.
The aim of the identity is to create a look that entices both adults and children alike.
Karla was chosen as it is a natural progression from the previous typeface used and encompasses the simplicity of the brand.
Articles & interviews
- Ashley Simonetto Redefines Hunney Studio with Bold Identity
Ashley Simonetto Studio created a vibrant and playful brand identity for Australian interior design practice Hunney Studio. The design features a custom 'NN' ligature, bold color contrasts, and a mix of retro and contemporary typography to reflect the studio’s confident and expressive aesthetic. The identity balances sophistication and approachability, aligning with Hunney Studio’s philosophy of high-end yet lively design.
- Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity
Ashley Simonetto Studio created a sentimental, typographically rich identity for sustainable children’s clothing brand Little Stories of You. The design balances nostalgia and refinement through typefaces Elgoc, Tobias, and Cabin, complemented by a warm monochromatic palette inspired by cotton paper and stamps. The identity evokes storytelling and childhood charm while maintaining a contemporary, minimal aesthetic.
- The Edit: five new projects including Ners by Mek
The Brand Identity’s 'The Edit' highlights five new creative projects from around the world, including Mek’s identity for Armenian interior design firm Ners, Nowhere Studio’s design for architecture publication DOMa, Felipe Souza’s branding for streetwear label Dream Mad Kidz, Jonas Baun Andersen’s virtual type exhibition Disruptive Type, and Ashley Simonetto’s minimalist identity for Melbourne retailer Mayfield. Each project showcases distinct typographic and material choices reflecting their respective industries and cultural contexts.
- The Edit: five new projects including Sesión Tequila by Re
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Re’s rebrand for Sesión Tequila, Hype Type’s redesign for The Beverly Hills Courier, Ashley Simonetto’s identity for Yasmin Hackett Jewellery, Studio Reko’s evolving system for ArkDes’ Boxen platform, and Diferente’s identity for Starting Strength. Each project demonstrates distinct approaches to branding across industries from alcohol to fitness.