Partner · Designer · Art Director
Inspiration was found in calligraphy from the days of yore – Spencerian scripts, personal correspondence and high-end event invitations.
Alright Studio rebranded The Black Tux to reposition it from a utilitarian rental service to a luxury menswear brand. The new identity features a hand-drawn wordmark, a refined monogram, and a swan symbol that reflects elegance and ceremony. The rebrand combines vintage calligraphic influences with modern typography and illustration to balance sophistication and approachability.
The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.
The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.