Spring Design Cases
2 cases across 2 studios
News & interviews
- Why 45 Is the Right Age to Launch Your Agency
Creative Boom · Jul 1, 2026
Creative Boom’s profile of Allison Henry Aver explores her decision to launch her own branding agency, Letter A, at age 45 after two decades working for major fashion and beauty brands. She reflects on how age, experience, and motherhood shaped her confidence and creative approach, arguing that maturity can be a superpower in the design industry. The piece encourages mid-career creatives to embrace their experience as an asset rather than a liability.
Letter AVogueKate Spade New Yorkbranding - Inside FIELD.IO, the studio that thinks and builds at the same time
The Brand Identity · Apr 1, 2026 · Interview
The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.
- Peilin Li's Art Celebrates Life's Small Wonders
Creative Boom · Oct 6, 2025
Creative Boom profiles illustrator Peilin Li, whose geometric and folk-inspired style captures the warmth and beauty of everyday life. The article explores her journey toward finding her artistic voice, her award-winning recognition, and collaborations with major brands like Disney and Huawei. Li discusses her evolving practice that now includes motion design and digital experimentation.
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