Founded in 2003, A Practice for Everyday Life is a London-based design studio specializing in creative direction, design, and type. Led by Founding Directors Kirsty Carter and Emma Thomas, the studio is known for its research-driven approach and clarity of purpose. Their work spans brand identity, campaigns, digital and editorial design, and custom typography. Collaborations include global brands and cultural institutions such as Aesop, Birkenstock, JW Anderson, the V&A, and the Whitney Museum of American Art. Carter and Thomas also serve as co-Presidents of the Alliance Graphique Internationale (AGI) UK Chapter.
Works with Recta (4), William (3), Sainte Colombe (3), Styrene B, BL Artic, Domaine Text, Friedel Regular
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The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.