Red Design Cases
Designers behind the work
Designers and creative leads credited on Red projects in press coverage.
Designers and creative leads credited on Red projects in press coverage.
The article profiles Swedish illustrator and animation director Linn Fritz, known for her playful and positive visual style. It explores her collaborations with major brands like Nike and Fjällräven, her co-founding of the Panimation community, and her evolving practice that now includes analogue media. The piece highlights her philosophy of joy and creativity as a counterbalance to productivity-driven culture.
Melbourne studio Oliver Grace has refreshed the identity of iconic Australian match brand Redheads, drawing on Swiss Modernist principles and a flexible grid system. The redesign modernizes the brand’s nostalgic mascot, Ms Redheads, while maintaining her recognizability across packaging and a new direct-to-consumer website. The project balances heritage and functionality through consistent typography, iconography, and layout structure.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.
Fred Perry has opened a new flagship store on Lexington Street in Soho, designed by Brinkworth. The space, titled 'BIG Sound', merges the brand’s musical and subcultural heritage with a modern retail experience. Through sound-inspired architecture, lighting, and subtle tributes to Soho’s music history, the store redefines what a fashion retail environment can be.
PRINT Magazine’s DesignThinkers Podcast features Finnish designer Emmi Salonen discussing her book 'The Creative Wellbeing Handbook' and the importance of sustainable creative practices. Hosted by RGD President Nicola Hamilton, the episode explores burnout, slowness, and maintaining joy in design work. It highlights Salonen’s thoughtful approach to design systems and creative balance.
Fred. Olsen Cruise Lines has launched an industry-first 'Hybrid AI' advertising campaign that merges live action, CGI, photography, and generative AI. Created with Blunt House and produced by nmatic.ai, the campaign focuses on the emotional experience of sailing with the brand rather than destinations. It features a digital twin of a Fred. Olsen ship and a flagship TV commercial directed by Jonathan Jones, highlighting a responsible and efficient use of AI in creative production.
