Andy Harvey
Founder · Creative Director · Executive Creative Director
In their own words
Ultra-processed creativity is the easy way forward for clients who want faster and cheaper.
Nobody is getting envious of AI slop, no matter how much profit it made the shareholders.
The key for me is to do the opposite to this emerging dominant narrative.
Using AI to recreate what we can already make is so unimaginative, it's boring.
The world needs creativity to shape better visions for the future, to keep alive beauty and meaning, to make a tangible impact that lifts people again.
Deepening our ability to partner with brands creating positive futures.
We're seeing a merging of branding and marketing asks.
In 2025, I think we'll see a reaction to the screen-saturated world of recent years.
Articles & interviews
- Are we sleepwalking into an era of ultra-processed creativity?
Creative Boom’s article by Tom May features Andy Harvey, founder and ECD of Communion, discussing the dangers of 'ultra-processed creativity'—a metaphor for the overuse of AI and mass-production mindsets in creative industries. Harvey argues that the industry must resist the push for speed and quantity, instead prioritizing originality, cultural depth, and meaningful creative value. The piece explores how independent studios like Communion can lead by example through human-centered, thoughtful design practices.
- Creative Leaders Outline Plans for 2025
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
- Studios Adapt to New Client Demands
Creative Boom’s feature by Tom May explores how design studios are adapting to shifting client expectations in 2024. Through interviews with leaders from agencies such as Motto, SomeOne, and Wolff Olins, the article highlights trends toward integrated services, faster delivery, data-backed creativity, and AI adoption. It paints an optimistic picture of a more collaborative, strategic relationship between studios and clients.
- 2025 Design Trends: Insights from Creative Leaders
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.