Pool Design Cases
Designers behind the work
Designers and creative leads credited on Pool projects in press coverage.
Designers and creative leads credited on Pool projects in press coverage.
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.
BOND rebranded Helsinki’s Allas Pool to support its expansion across Europe, creating a flexible identity rooted in Nordic values but designed for global appeal. The new brand centres on the tagline 'Water Your Soul' and features a fluid wordmark, blue-toned palette, and motion-driven digital assets. Collaborations with Evermade and Taiste supported the website and app development, while Studio Feixen’s Ease typeface reinforced the brand’s organic, water-inspired aesthetic.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
Creative Boom reports on Bulletproof’s rebrand of Liverpool FC, a fan-powered identity that blends heritage and innovation. Executive creative director David Beare explains how the Liver Bird inspired a flexible visual system and bespoke typography developed with Monolith. The project aims to capture the Scouse spirit and connect emotionally with supporters worldwide.
Creative Boom reports on the Design Museum's upcoming exhibition 'Splash! A Century of Swimming and Style', curated by Amber Butchart. The show explores 100 years of swimwear and swimming culture, featuring iconic pieces like Pamela Anderson's Baywatch swimsuit, early bikinis, and Zaha Hadid's Aquatics Centre model. It examines fashion, technology, architecture, and social change through the lens of swimming design.
Creative Boom profiles Dutch illustrator Robin Raaphorst, who now works under the name Raven Milo. The article explores her shift from game art to personal and client illustration projects that merge her Dutch and Korean heritage. It highlights her recent work for Stellar, concept art for the film Infinity Pool, and her growing focus on murals and prints that express her cultural identity.
The article explores how Minecraft has evolved from a game into a creative platform influencing artists, designers, and institutions. It highlights projects by Travess Smalley, Cha Chaan Teng, and others who use the game’s generative and procedural systems as inspiration for digital and physical artworks. The piece situates Minecraft as a cultural touchstone bridging gaming, art, and design innovation.
BP&O features Perky Bros’ branding for Public Pool, a US lifestyle brand celebrating inland swim culture. The identity combines nostalgic 1980s influences with a contemporary, playful aesthetic using typefaces Rodger, Euclid Circular A, and Spot Mono. The project spans packaging, print, and digital applications, emphasizing inclusivity and urban summer nostalgia.