Alistair McCready
Type Designer · Typographer
Articles & interviews
- Liverpool FC's Fan-Driven Rebrand Revolution Unveiled
Creative Boom reports on Bulletproof’s rebrand of Liverpool FC, a fan-powered identity that blends heritage and innovation. Executive creative director David Beare explains how the Liver Bird inspired a flexible visual system and bespoke typography developed with Monolith. The project aims to capture the Scouse spirit and connect emotionally with supporters worldwide.
- New Branding & Packaging for The Gospel by DDMMYY
BP&O revisits DDMMYY’s award-winning branding and packaging for Australian rye whiskey brand The Gospel. The Auckland-based studio developed the brand from strategy through to packaging, drawing on historical and cultural references to create a minimal yet characterful identity. The bespoke GPO typeface, embossed glass bottle, and archival imagery reflect a refined, contemporary take on heritage and craftsmanship.