Muse Design Cases
Designers behind the work
Designers and creative leads credited on Muse projects in press coverage.
Designers and creative leads credited on Muse projects in press coverage.
BP&O features Pentagram’s brand identity for Tokyo’s Museum of Narratives (MoN Takanawa), designed by partners Luke Powell and Jody Hudson Powell. The identity centers on a spiral motif inspired by the museum’s architecture and inaugural exhibition, symbolizing cyclical storytelling and cultural evolution. The project combines clarity, playfulness, and motion, using Walter Neue type and a bright red, blue, and green palette to express inclusivity and energy.
Koto has rebranded the Norton Museum of Art in Florida, reviving an 80-year-old wordmark and seal to bridge the museum’s historical legacy with a contemporary identity. The new system draws from Florida’s landscape and the museum’s architecture, using Centra No. 2 type and a dynamic color palette to reflect the institution’s dual nature as both cultural landmark and community hub.
The article spotlights the V&A’s new exhibition 'Lost Music Venues', curated by Harriet Reed, which celebrates and preserves the graphic and cultural legacy of disappearing live music spaces across the UK. Featuring contributions from designers and sound specialists, the immersive display recreates the atmosphere of iconic clubs and pubs while urging visitors to support the venues that remain. The piece reflects on the social and political significance of music venues as creative and communal spaces.
Koto has refreshed the brand identity for The Norton Museum of Art in West Palm Beach, Florida, creating a system that balances heritage with modernity. The new identity centers on the idea of 'Where Art Meets Life', using archival elements, a refined wordmark, and a vibrant color palette inspired by Florida and the museum’s collection. The project emphasizes accessibility, warmth, and the museum’s dual role as both cultural institution and social space.
Written by Cairo correspondent Moe Elhossieny, this opinion piece critiques how minimalist aesthetics and Western design standards dominate Arab design discourse. Using the Grand Egyptian Museum branding as a case study, it argues that outsourcing major cultural projects to Western studios like Atelier Brückner and Studio Atrissi perpetuates a colonial hierarchy and stifles authentic regional expression. The article calls for stronger local design criticism to reclaim cultural authority and redefine what constitutes 'good design' in the Arab world.
UnderConsideration’s Brand New features Koto’s redesign of the Norton Museum of Art’s visual identity. The project introduces a refined serif wordmark and seal-inspired logo, reflecting the institution’s cultural stature and modern direction. The article briefly notes the rebrand within the context of museum and cultural branding.
Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.
