Kin Design Cases
Designers behind the work
Designers and creative leads credited on Kin projects in press coverage.
Designers and creative leads credited on Kin projects in press coverage.
Creative Boom profiles Seoul- and London-based designer Sohee Chae, founder of Layer/Ply, whose tactile and experimental approach blends methodical structure with intuitive process. The article explores her projects including 'Letting Go in the Cycle', 'The Shape of Change', and the brand identity for fashion label Second Skin, highlighting her use of shibori-dyed typography and handcrafted techniques. It also discusses her dual practice between Project Room and her independent studio, reflecting on how Seoul and London shape her design philosophy.
BP&O’s Emily Gosling reviews Kuba & Friends’ rebrand for pet insurance company Pumpkin. The new identity embraces the concept of 'pet parenting' with a bold tone of voice, custom typography, and vibrant color palette. While the art direction and type are praised, the illustration work is criticized as weaker and less cohesive.
UnderConsideration’s Brand New briefly notes The Clearing’s rebrand of the charity Working Animals International. The project introduces a new name, logo, and identity featuring blue and brown tones and a clever use of negative space. The article is part of the 'Noted' category, offering a concise overview rather than a full review.
Molto Bureau designed a refined and structural brand identity for Ukrainian eveningwear label BALYKINA, inspired by the mechanics of corsetry rather than its decorative aspects. The system balances tension and softness through typographic precision, spatial control, and adaptable compositions that serve both the main and bridal lines. The result is a restrained yet expressive identity that mirrors the brand’s sculptural approach to fashion.
The article profiles 'The World of Black Film', a new book by Ashley Clark published by Laurence King, designed by Violetta Boxill of Alexander Boxill Associates. The publication surveys 100 films from across the Black diaspora, aiming to expand the understanding of Black cinema beyond the American context. Its design uses bold color, typographic rhythm, and cinematic references to reflect the book’s global and dynamic spirit.
Creative Boom’s article by Tom May summarizes Frontify’s 2026 report 'Rebranding Redefined', which outlines six key strategies for modern rebranding. Drawing insights from studios like JKR, Buck, DIA, and Mozilla, it emphasizes living brand systems, meaningful use of type and color, sonic branding, flexibility, motion integration, and cultural relevance. The piece encourages designers to move beyond static assets and build adaptive, emotionally resonant brands.
The article profiles London-based multidisciplinary artist Jana Frost, whose surreal set designs merge collage, photography, and installation. Using a simple A3 printer, Frost creates large-scale, dreamlike environments inspired by early cinema and myth-making. Her work emphasizes handmade processes and collaboration with models to produce spontaneous, tactile compositions.
