Kind Design Cases
Designers behind the work
Designers and creative leads credited on Kind projects in press coverage.
Designers and creative leads credited on Kind projects in press coverage.
Creative Boom interviews Storm Wiggett about LABASAD’s new Online Master in Brand Design, an advanced program combining strategy, psychology, and creative disciplines to prepare students for modern brand challenges. The article highlights the course’s depth, its expert instructors, and its focus on real-world brand design practice.
Brand Ethos and Becolourful collaborated on the naming and visual identity for Waythrough, a new charity formed from the merger of Richmond Fellowship and Humankind. The identity focuses on inclusivity, recovery, and community, using a wide colour palette, hand-drawn elements, and photography to reflect the charity’s holistic approach. The project was well received by stakeholders and staff, marking a strong start for the new organisation.
BP&O’s article by Angelica Frey explores Ania et Lucie’s rebrand for Pennsylvania-based beauty brand Kindred Black. The new identity blends apothecary-inspired motifs with modern elegance, featuring custom typography, embossed packaging, and a bright yellow palette. The project emphasizes sustainability, craft, and a refined structural packaging system produced with Imprimerie du Marais.
The Brand Identity interviews London-based designer Sthuthi Ramesh about her experiences freelancing at leading studios like Pentagram and Made Thought, her advocacy for more inclusive and supportive environments for creative mothers, and her co-founding of Nicety Materials, a digital library for physical materials. She discusses the challenges of permalancing, the impact of the pandemic, and her passion for sustainability and diversity in design.
Brooklyn-based design studio Order created a bold, typographic rebrand for New York video production company Elkin Editions. The new identity simplifies the name to 'Elkin' and uses Dinamo’s Monument Grotesk in a black-and-white palette to convey confidence and timelessness. The design spans across print, digital, and environmental applications, reinforcing the studio’s creative stature.
