In their own words
Following museum guidelines, artist imagery is never cropped without consent, and graphics and typography are always kept separate and never overlaid onto the artworks.
Articles & interviews
- How Sthuthi Ramesh built All Around Design as a transcultural practice
The Brand Identity interviews designer Sthuthi Ramesh about launching her transcultural studio, All Around Design, after years of independent work and experience at major agencies. She discusses balancing motherhood and entrepreneurship, her philosophy of cultural fluidity in design, and her preference for human-centered, handcrafted creativity amid the rise of AI. The piece also highlights her work with major cultural institutions and her sustainable, collaborative studio model.
- Pentagram Unveils Bold Identity for Royal Drawing School's 25th Anniversary
Pentagram, led by Harry Pearce, has created a new visual identity for the Royal Drawing School to mark its 25th anniversary. The rebrand combines hand-drawn typography, warm photography, and refined design details to reflect the school's creative and human spirit. The identity extends across print, digital, and exhibition materials, celebrating the enduring power of drawing.
- Pentagram Designs Unified Identity for Guggenheim Museums
Pentagram, led by partner Harry Pearce, has created a unified global identity for the Solomon R. Guggenheim Foundation. The rebrand connects its four international museums through a modular 'G' symbol, refined typography, and motion-led design. The new system balances heritage and modern accessibility, positioning Guggenheim as a cohesive global cultural brand.
- Sthuthi Ramesh on 'permalancing' and why the industry should be more supportive of creative mums
The Brand Identity interviews London-based designer Sthuthi Ramesh about her experiences freelancing at leading studios like Pentagram and Made Thought, her advocacy for more inclusive and supportive environments for creative mothers, and her co-founding of Nicety Materials, a digital library for physical materials. She discusses the challenges of permalancing, the impact of the pandemic, and her passion for sustainability and diversity in design.