Designers and creative leads credited on Inne projects in press coverage.
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about the agency’s evolution, philosophy, and recent successes. Bonnell discusses Motto’s focus on visionary leadership, its Idea Worth Rallying Around® framework, and major projects for clients like Andela, Goodnotes, and Colliers. The conversation highlights Motto’s strategic approach to brand building, culture, and leadership alignment as it enters 2025.
Creative Boom profiles the design of the second issue of the independent food magazine Famous For My Dinner Parties, created by Danish-Icelandic designer Lind Haugaard. The issue embraces playful typography, diverse layouts, and a glossy green cover, celebrating food culture with humor and personality. The magazine continues its collaborative spirit with illustrators and photographers contributing unique visual styles.
Creative Boom profiles Irish illustrator Mark Conlan, whose work explores vulnerability, nature, and emotional storytelling through both digital and analogue techniques. The article highlights his recent project 'A Better City 2024' in Dublin, featuring large-scale illustrations for the Guinness Storehouse. Conlan reflects on his creative evolution, his return to Dublin, and his desire to collaborate across disciplines for future projects.
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
BP&O features Universal Favourite’s rebrand for Australian frozen meal delivery service The Dinner Ladies. The project refreshes the 17-year-old brand with a new heart motif, expressive illustrations by Jake Foreman, and a confident tone of voice developed with copywriter Cat Wall. The identity combines a warm, textural aesthetic with bold typography and a refined color palette to stand out in a crowded market.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five design projects from around the world. Highlights include Dokument’s soft, human-centered identity for fertility brand inne, Studio Echt’s structural logo for Kukla Scaffolding, Designworks’ global rebrand for Robotics Plus, Marx Design’s minimalist campaign for Thankyou, and The Office of Ordinary Things’ sustainable design for CDR Primer. Each project showcases thoughtful design approaches across branding, packaging, and digital applications.
The Brand Identity interviews Seattle-based design studio Civilization, founded by Michael Ellsworth, Corey Gutch, and Gabriel Stromberg. The studio discusses its socially conscious ethos, community initiatives like the Design Lecture Series and Beyond This Point podcast, and projects such as Death Over Dinner and Drugs Over Dinner that address cultural and social issues through design. They also share insights into their branding work for ethical fashion label Olderbrother and their ongoing mission to align design with civic responsibility.