Hype Design Cases
Designers behind the work
Designers and creative leads credited on Hype projects in press coverage.
Designers and creative leads credited on Hype projects in press coverage.
The Brand Identity’s interview with designer Jean-Marc Nyot Nyot explores his early career challenges, his journey through internships at European studios, and his current role at Ferrari. He discusses the realities of breaking into the design industry, the collaborative environment at Ferrari, and his experiences on projects like the ‘Ear Wax’ exhibition and deadHYPE magazine. The conversation highlights perseverance, networking, and adaptability as key themes in his career development.
SEESAW features the website design for Hypercard, a fintech startup offering the first consumer credit card powered by employers. The listing highlights the project’s use of MD Primer and PP Eiko typefaces and categorizes it under credit cards and finance.
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.
The Brand Identity interviews Utah-based studio Number 04, founded by Chris Mann, Davis Ngarupe, and JP Haynie, about their collaborative work with Actual Source and their editorial design for Hypebeast Magazine. JP Haynie discusses their flexible, expressive approach to design and the conceptual thinking behind Actual Source’s flipped identity. The conversation also touches on their inspirations, favorite projects, and upcoming plans for 2017.
PRINT Magazine announces an upcoming Book Club event featuring Dora Drimalas, co-founder and Executive Creative Director of Hybrid Design, discussing her new book 'Hybrid: Curiosity in All Things.' The book explores how diverse interests and experiences inform creative work, showcasing two decades of Hybrid’s projects for major clients like Nike, Pinterest, and The North Face. The event will be hosted by Steven Heller and Debbie Millman.
PRINT Magazine’s Book Club announces an upcoming session featuring Dora Drimalas of Hybrid Design discussing her new book 'Hybrid: Curiosity in All Things.' The book explores how curiosity and diverse interests fuel creative practice, showcasing two decades of Hybrid’s work for major clients like Nike, Pinterest, and The North Face. Hosted by Debbie Millman and Steven Heller, the event continues PRINT’s series of design-focused author conversations.