In their own words
Even the haters respected the move.
Arizona is a variable font, variable fonts move, the first moving image was a moving horse, horsegiirL is half horse, half human. It felt like the perfect match!
HorsegiirL is a musician who plays festivals and clubs – she exists in physical space, in front of crowds. It felt right to take the campaign out of phone-screen-sized social media and into the streets.
Five loose sheets, half type specimen, half reader, and most importantly five posters you can put on your bedroom wall.
The most obvious connection is that the written word – typography, language – is at the centre of both our practices.
I’d also say there’s a shared lightheartedness in how we approach what we do.
ABC Stefan has over 3,500 drawn characters, and honestly, the only way to deal with the trauma of drawing them all by hand was to lay them out across a 2.5-metre-long, endlessly folding sheet of paper.
Graphic designers cosplaying as type designers
We all thought it was almost impossible, but worth trying.
Articles & interviews
- horsegiirL Fronts Dinamo’s Arizona Typeface Campaign
Dinamo has launched its first out-of-home print campaign for its Arizona typeface, featuring Berlin-based musician horsegiirL as the face of the project. The campaign, art directed by Dinamo and Veryes with photography by Tereza Mundilová, celebrates the re-release of Arizona with new condensed and compressed subfamilies. The project spans billboards, posters, and a fold-out type specimen inspired by teen magazines, blending music culture and typography in a playful, physical format.
- Get in, loser! Dinamo’s auto-inspired typeface has arrived, with 108 fonts in the boot
Dinamo has launched ABC Schengen, a new auto- and industry-inspired typeface family designed by Seb McLauchlan with Luke Charsley. Six years in development, the project explores the visual language of European trade, transport, and manufacturing, resulting in 108 fonts and three companion revivals. The article delves into the design process, inspirations, and collaborative nature of the release.
- "Top 50 Fonts Designers Will Love in 2026"
Creative Boom’s article by Tom May surveys the design community to identify 50 typefaces expected to trend in 2026. The roundup highlights a mix of contemporary and classic fonts from leading foundries such as Grilli Type, Klim, ABC Dinamo, and Pangram Pangram. It reflects a broader trend toward revisiting familiar grotesques and serifs with modern refinements for digital and branding applications.
- "Dinamo Creates Font from Artist Stefan Marx’s Handwriting"
Dinamo has collaborated with artist Stefan Marx to create ABC Stefan, a new handwritten typeface based directly on Marx’s own script. The project includes a 2.5-metre-long accordion-style specimen book featuring over 3,500 characters, essays, and artworks. The collaboration celebrates the intersection of typography, humour, and analogue craft through a playful yet intentional design process.
- "POV Budapest Conference: A Groundbreaking Success in Design World"
The article celebrates the success of POV Budapest, a new design conference organized by CM.SUPPLY and COMET. Featuring talks from leading studios like Pentagram, Koto, Ragged Edge, and Dinamo, the event drew an international audience and fostered community and creative exchange. The Brand Identity, as strategic media partner, highlights the event’s polished debut and plans for a larger 2025 edition.
- "Dinamo Explores Fun in Font Design at Nicer Tuesdays"
The article recaps a Nicer Tuesdays talk where Liz Gorny interviewed Johannes Breyer from Dinamo. They discussed the studio’s playful approach to type design, recent projects like Spotify Mix and Pelikan, and Dinamo’s evolution into a professional yet experimental foundry. The conversation highlighted the studio’s philosophy of treating fonts as creative playgrounds.
- Dinamo’s Johannes Breyer on the process behind innovative sans to serif superfamily ABC Arizona
The Brand Identity interviews Dinamo co-founder Johannes Breyer about the creation of ABC Arizona, a groundbreaking sans-to-serif variable type superfamily designed by Elias Hanzer in collaboration with Dinamo. The three-year project explores new possibilities in variable font technology, blending multiple genres into one cohesive file. The discussion covers the technical challenges, collaborative process, and early uses of the typeface in projects like Glyphs, Fashion Research Library, and the San Francisco Symphony.
- Margot Lévêque details her unconventional journey from biology degree to the forefront of type design
The Brand Identity interviews French designer Margot Lévêque about her unconventional path from studying biology to becoming a leading independent type designer. She discusses her education, collaborations with studios like Pentagram, &Walsh, and Dinamo, and her self-initiated projects such as 'In House' and 'Our Type Design Guide for Beginners.' The conversation highlights her passion for serif typography, her creative process, and her philosophy on freelancing and self-driven work.