Go Design Cases
Designers behind the work
Designers and creative leads credited on Go projects in press coverage.
Designers and creative leads credited on Go projects in press coverage.
The Brand Identity interviews NYC-based creative director Charmie Shah about her approach to building immersive brand worlds that connect identity, motion, and live experiences. Shah discusses her work for major tech clients like Meta, Google, and YouTube, emphasizing storytelling, emotion, and cohesion across physical and digital touchpoints. The conversation explores her lean studio model, process-driven collaboration, and belief in motion as a core part of brand behavior.
The Brand Identity interviews Hype Type Studio as it celebrates 25 years of operation. Founder Paul Hutchison and Design Director Ross Burwell discuss their new website, their philosophy of 'system-driven' design, and how staying small allows them to work effectively with major clients like NASA, Sonos, Patagonia, and Vans. The conversation highlights their focus on cultural awareness and sustainable creative practice.
Creative Boom’s profile of lettering artist Rob Draper traces his journey from redundancy and personal hardship to international recognition. Through self-initiated projects like Coffee Time, Draper turned drawing on disposable coffee cups into a career-defining practice that led to commissions from Nike, the Golden Globes, and NASA. His later collage and installation work, including a large-scale project for Fenwick, reflects his philosophy of embracing imperfection and starting small.
The Brand Identity features Christopher A. Ritter’s creative direction for the Chicago Cubs’ 2024 ticket-sales campaign, titled '[THIS] is Everything.' The campaign focuses on the emotional experience of attending games at Wrigley Field, using hand-painted textures, photography, and flexible typography to celebrate fan culture. Ritter collaborated with other creative directors and used Animo by Heavyweight Type to create a modern yet respectful visual system for the iconic franchise.
The article profiles Instrument, a Portland-based design and technology studio, highlighting its integration of creativity and technical innovation. Chief Creative Officer Nishat Akhtar discusses the agency’s 20-year history, its approach to AI as a creative tool, and its recent repositioning of Electronic Arts to expand beyond gaming into entertainment branding.
UnderConsideration’s Brand New briefly spotlights Yonder Creative’s new logo and identity for Goodman. The rebrand introduces a green gradient and geometric plus-sign motif, signaling a refreshed corporate image. The article is part of the 'Spotted' category, offering a concise overview rather than an in-depth review.
The article spotlights Gel’s rebrand of Good Grains, an organic cereal brand that embraces transparency and playfulness through character-driven packaging. The design features yeti illustrations and earthy color palettes that appeal to both kids and parents, moving away from the neon-heavy look typical of the cereal aisle.
BP&O’s Emily Gosling reviews Auge Design’s brand identity for Strangers, a new confectionery brand from Valgosa. The Milan-based studio developed the strategy, naming, and packaging, using generative design and gradients to express complex flavour profiles. The result is a sophisticated, moody identity that challenges confectionery norms with a mature, experimental aesthetic.
