Go Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Go projects in press coverage.
News & interviews
- Why HUGO launched a fashion campaign with no fashion in it
Creative Boom · Apr 29, 2026
Creative Boom covers HUGO’s new campaign 'Red Means Go', created by Uncommon Creative Studio. The campaign boldly omits fashion imagery, instead using emotionally charged copy on red backgrounds to challenge expectations and celebrate creative courage. Featuring seven real creatives, it redefines authenticity in fashion advertising through storytelling and restraint.
Uncommon Creative StudioHUGOadvertising - Irina Werning on photographing the sacred power of long hair in Latin America
Creative Boom · Apr 28, 2026 · Interview
Creative Boom interviews Buenos Aires-based photographer Irina Werning about her nearly two-decade-long project 'Las Pelilargas', which documents the cultural and spiritual significance of long hair among Indigenous communities in Latin America. The conversation explores her process, the evolution of the project, and how hair serves as a symbol of identity, ancestry, and resistance. The book, published by GOST Books, features 88 portraits captured across Argentina and Ecuador.
GOST Bookseditorial - Sardines Get Luxury Packaging in a Jewelry-Box Style Tin
· Apr 24, 2026
The article spotlights Portuguese Gold, a premium sardine brand whose packaging resembles a jewelry box. Designed by Fábrica de Conservas da Murtosa with Sonoco’s metal packaging technology, the tin features an all-gold aluminum finish with embossed and debossed details, foregoing labels or typography to emphasize material luxury. The design reflects a growing trend toward tactile, minimalist packaging that elevates everyday food items into collectible objects.
Fábrica de Conservas da MurtosaSonocoPortuguese Goldpackaging - Booms & Shakes: April's biggest moves and boldest launches
Creative Boom · Apr 22, 2026
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
- Art&Graft evolves Gemini from technical showcase to living system
The Brand Identity · Apr 17, 2026
Art&Graft collaborated with Google DeepMind to evolve the visual identity for Gemini 3, transforming it from a technical showcase into a living, responsive system. The London-based studio developed a particle-based motion language that balances sophistication with accessibility, reflecting Gemini’s role across Google’s ecosystem. The project included extensive design exploration, motion toolkits, and a flexible system adaptable across multiple contexts.
- The top 15 illustrators of 2026, as chosen by the community
Creative Boom · Apr 16, 2026
Creative Boom’s 2026 community poll highlights 15 illustrators shaping the global illustration scene, emphasizing originality and human touch in an AI-saturated era. The list spans established names like Noma Bar and Malika Favre to emerging talents such as Anna Micheloni and Genie Espinosa. The article celebrates craftsmanship, individuality, and the enduring commercial relevance of distinctive illustration.
The New YorkerThe Guardianillustration - 15 typefaces designers love to use in 2026
Creative Boom · Apr 15, 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
ExpediaAmsterdamtypography - How to survive, thrive and go again in animation, with Animade
Creative Boom · Apr 14, 2026 · Interview
Creative Boom’s feature on Animade marks the London animation studio’s 16th anniversary, exploring how its founders Ed Barrett, Tom Judd, and Jen Judd have sustained and evolved the company through industry challenges. The article highlights Animade’s refreshed branding, its focus on character-driven motion, and its enduring relationships with major tech clients like Apple, Meta, Google, and LEGO. It also shares insights on resilience, collaboration, and adapting to new animation technologies and formats.
- Derek Abella got laid off on Valentine's Day
Creative Boom · Apr 14, 2026
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
The New York TimesThe New Yorkerillustration - Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.