Future Design Cases
Designers behind the work
Designers and creative leads credited on Future projects in press coverage.
Designers and creative leads credited on Future projects in press coverage.
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
The article profiles Daniel Powell’s identity and typographic system for Frontify Futures, a new platform from brand management company Frontify exploring the future of branding. Built around a generative, variable typeface derived from Frontify’s Cranny font, the identity evolves dynamically through a node-based system and motion elements. The project embodies the platform’s ethos of continuous evolution and collaboration between designers and technology.
A Friend of Mine has created a refined yet playful brand identity for Suupaa, a Japanese-inspired restaurant and convenience store in Australia. The project blends konbini culture with contemporary design through tactile materials, custom illustrations, and a sophisticated typographic system. Collaborating with IF Architecture, More Studio, and 3D2D, the studio achieved a balance of whimsy and restraint that reflects Suupaa’s hybrid offering.
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Studio Chenchen’s scientific yet organic identity for biotech startup EntoZyme. Other highlights include Some Days’ rebrand for Future Being, menn studio’s typographic refresh for Think City, Anna Violette’s warm identity for Ébène, and Ashley Kinnard’s collaborative art branding for Special Animal. The roundup showcases diverse approaches to branding, typography, and sustainability-driven design.
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
Liz Gorny’s opinion piece for It’s Nice That explores the precarious state of editorial illustration in 2024. Through interviews with illustrators Nishant Choksi and Sergio Membrillas, the article highlights shrinking budgets, the impact of AI, and the decline of magazine commissions. Despite these challenges, both artists express cautious optimism about the evolving landscape and new opportunities for creative expression.