Founder · Designer
The moments that stuck with me weren't on the main stage. They were in brand houses, attending side events, and engaging in long conversations.
The article by Lucy Werner for Creative Boom reports on the key themes emerging from Cannes Lions 2025, highlighting a shift toward more human, ethical, and creator-driven approaches to creativity. It explores how AI, authenticity, and the rise of the 'creator CEO' are reshaping the creative industry, with independent agencies gaining momentum and creators demanding fairer treatment and ownership of their audiences.
Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.