Cos Design Cases
Designers behind the work
Designers and creative leads credited on Cos projects in press coverage.
Designers and creative leads credited on Cos projects in press coverage.
Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
The article profiles Melbourne-based studio Weekdays, led by founder Todd Vanneste, which creates vibrant, typographically rich brand identities for food, drink, and hospitality clients. Through projects like Sorry Nonna, Tozzo, and Love Shack Brewing Co, the studio demonstrates a balance of clarity, storytelling, and spatial awareness in packaging and identity design.
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
The Brand Identity interviews filmmaker and creative director Remi Besse about his multidisciplinary practice and his studio, Scald, based in Montmartre. Besse discusses his approach to breaking traditional creative hierarchies, building a cultural media platform, and launching the Oulalarles photography prize. The conversation explores how his work bridges fashion, music, and art, emphasizing independence and cultural engagement.
The article profiles Bordeaux-based illustrator Zoé Maghamès Peters, whose self-taught practice blends social science perspectives with poetic, colourful compositions. Working digitally in Procreate while maintaining an analogue feel, she draws inspiration from everyday objects, nature, and sensory experiences. Her editorial clients include Penguin Random House, Cosmopolitan Italia, Bon Appetit, and Little White Lies.
The article profiles designer Margie Rischiotto, whose work merges early internet aesthetics with surreal, dreamlike imagery. Drawing inspiration from turn-of-the-millennium culture, she creates visually chaotic yet intentional designs for clients like Xing and Cosmopolitan Magazine. Her practice explores nostalgia, discomfort, and the creative potential of digital escapism.
Creative Boom features Kitchen’s psychedelic animation for The Great Frog Vintage Market. The London-based duo, Rachinta Platts and George Coffey, created a vibrant, retro-inspired short film through Jelly, blending 1970s and comic book influences. The project showcases their detailed cel animation and compositing techniques in a colourful, surreal journey through four imaginative worlds.
The article profiles Parámetro Studio, a global design practice founded by Cristina Arreola and Vanessa Santos, now based between Paris and New York. It explores how the studio draws inspiration from aged or out-of-trend aesthetics to create distinctive branding and art direction across fashion, food, and cultural sectors. The piece highlights their multidisciplinary approach, spanning from digital design to collage and watercolour techniques.
