Brand Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Brand projects in press coverage.
News & interviews
- Why This Typeface Looks Familiar: It’s a Kuhlman Revival
· Apr 14, 2026
Steven Heller’s Daily Heller column spotlights the revival of Roy Kuhlman’s distinctive hand-lettered style through a new typeface designed by Steven Brower, Craig Welsh, and David Jonathan Ross. The Kuhlman font, released through Ross’s Font of the Month Club, has already been adopted by major brands and cultural institutions. The article explores the typeface’s origins, aesthetic influences, and its unexpected popularity among contemporary designers.
L.A. DodgersCNNtypography - Inside FIELD.IO, the studio that thinks and builds at the same time
The Brand Identity · Apr 1, 2026 · Interview
The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.
- Booms & Shakes: March's fresh moves, new launches and a 26-year goodbye
Creative Boom · Mar 26, 2026
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
Iris WorldwideBray LeinoParticle6AllwynBBCbranding - Behind the Badass Bitches In Brand podcast, with Stacey Saunders
The Brand Identity · Feb 25, 2026 · Interview
The Brand Identity interviews Stacey Saunders, General Manager at Houston Group, about the creation of her podcast and brand platform Badass Bitches In Brand. Developed with Houston’s design team, the identity rejects stereotypical pink palettes in favor of bold red and confident visual language. The project celebrates women in branding through honest conversation, collaboration, and mentorship.
- How Margot Lévêque built Claude Type around slowness and craft
The Brand Identity · Feb 2, 2026 · Interview
The Brand Identity interviews Margot Lévêque about launching her new type foundry, Claude Type, which she describes as a couture atelier for typography. She discusses her journey from burnout to renewal, her philosophy of slowness and craft, and her collaborations with studios International Magic and 27Bureau to create the foundry’s website. The conversation explores her desire to elevate type design to the same cultural status as fashion and art.
Claude TypeInternational Magic27BureauVarious fashion housesLuxury brand (unnamed)branding - Mak Kai Hang on shifting from books to China’s biggest brands
The Brand Identity · Jan 30, 2026 · Interview
The Brand Identity interviews Hong Kong-based designer Mak Kai Hang about his journey from book design to leading branding projects for major Asian clients. He discusses his studio’s philosophy of combining experimentation with timeless craftsmanship, his experience at Commission Studio in London, and the milestone of redesigning HEYTEA’s logo. The conversation explores his approach to type design, fashion branding, and maintaining a small, focused studio team.
Makkaihang DesignCommission StudioJoint PublishingHEYTEACommon Divisorbranding - Pantone crowns 'Cloud Dancer' as its Colour of the Year 2026, inviting creatives to breathe again
Creative Boom · Dec 4, 2025
Pantone has named 'Cloud Dancer' (PANTONE 11-4201), a soft white hue, as its Colour of the Year 2026. The shade is described as a calming, reflective tone that invites clarity and creative renewal. The announcement includes collaborations with illustrator Emiliano Ponzi and brands like Motorola, Play-Doh, and Spotify, marking a year-long celebration of simplicity and creative space.
Pantone Color InstitutePantoneMotorolabranding - Box Eight’s Jeremy Staub on becoming his own toughest client
The Brand Identity · Nov 17, 2025 · Interview
The Brand Identity interviews Box Eight founder Jeremy Staub about the studio’s self-initiated rebrand, exploring the challenges of designing for themselves and the concept ‘At The Wine Bar’ that guided the new identity. Staub discusses the importance of partnership-driven client relationships, the studio’s hospitality roots, and its expansion into boutique hotels and CPG work. The rebrand reflects Box Eight’s evolution while maintaining its human-centred, experience-driven approach.
Box EightVarious restaurants and hospitality groupsBoutique hotelsbranding - How AI is turning the ad industry on its head
Creative Boom · Nov 11, 2025
Creative Boom’s article by Tom May explores how PJ Accetturo and his studio Genre.ai are using AI to radically reduce production costs and timelines in advertising. Through examples like the $2,000 AI-generated NBA Finals ad, Accetturo argues that AI is democratizing creative production and reshaping the ad industry’s hierarchy. The piece highlights a shift toward smaller teams, faster workflows, and greater creative autonomy.
Genre.aiFreepikKalishiDavid Beckham-backed wellness brandadvertising - SEX BRAND takes over Soho with its unapologetic F*CK SOHO campaign
Creative Boom · Nov 4, 2025
SEX BRAND, a new sexual wellness company, has launched the F*CK SOHO campaign — a ten-week fly-posting takeover across London aimed at challenging sexual shame and promoting sustainability. Led by BJ Cunningham and founder Jack Gove, the campaign combines bold design, activism, and eco-conscious product innovation to spark a modern sexual renaissance.
SEX BRANDadvertising