illo developed a distinctive illustration system for Nubank centered on the brand’s core value of transparency. The system spans from in-app animations to editorial and 3D campaign visuals, creating a cohesive, scalable visual language that feels open, intuitive, and unmistakably Nu.
Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.