Polar, Ltda. is a São Paulo–based design studio and shop creating work that connects people, brands, and spaces through thoughtful design. Founded in 2020, the studio unites multidisciplinary professionals under the creative direction of Lais Ikoma, Bruno Ribeiro, Ralph Mayer, and Ronaldo Vidal. Polar’s practice spans visual identity, packaging, typography, motion, and editorial design, blending digital, print, and spatial experiences. Recognized by the Latin American Design Awards, Brasil Design Award, Type Directors Club, and Bienal Brasileira de Design, Polar has collaborated with clients including Itaú, Itaú Cultural, Editora Carambaia, and Folha de S. Paulo.
Works with Vinila, Placar, Helvetica
Their own site is set in Universal Sans
Technologies detected on Polar's website.
BP&O features São Paulo studio Polar’s rebrand for the Orquestra Sinfônica do Estado de São Paulo (OSESP). The new identity uses rhythm and musical notation as structural inspiration, combining precise typographic systems with generative, sound-responsive visuals. The result is a dynamic, emotionally rich brand system that balances tradition and innovation for one of Brazil’s leading cultural institutions.
Polar, Ltda. has rebranded the São Paulo Symphony Orchestra with a dynamic and emotive identity that captures the rhythm and emotion of music through motion and color. The system features a variable wordmark built on musical bar lines, a generative tool called 'Instrument' for creating abstract visuals, and a vibrant palette tied to emotional cues. The rebrand aims to make classical music more accessible and resonant with Latin American audiences.