Underline
Underline is a Toronto-based strategic branding and design agency founded in 2005 by Claire Dawson and Fidel Peña. The studio partners with organizations to transform strategy into impactful creative execution, helping brands drive awareness and engagement through design. Recognized as the Advertising and Design Club of Canada’s Design Studio of the Year in 2019, Underline has earned over 500 international awards from Communication Arts, Graphis, D&AD, Laus, and others. Their multidisciplinary team specializes in brand identity, editorial design, digital experiences, and campaign development for clients across culture, technology, retail, and the public sector.
Cases
- 99 Ravens
- Brand Identity For 99 Ravens
- Actionable
- Brand Identity For Actionable Workforce Platform
- Advertising And Design Club Of Canada
- Campaign Design For The Advertising And Design Club Of Canada
- Alchemy Canna Corp
- Brand Identity For Alchemy Cannabis
- Alvarezz
- Album Artwork For Alvarezz: La Línea Imaginaria
Clients
Tech Stack
Technologies detected on Underline's website.





