SDL
Founded in 1998, Stockholm Design Lab is an independent branding and design agency based in Stockholm, Sweden. Renowned for its Scandinavian approach and commitment to simplicity, the studio transforms global brands through strategic design and clear, remarkable ideas. Its multidisciplinary team blends brand strategy, identity creation, and digital design to deliver cohesive experiences across industries from technology and fashion to culture and mobility. Led by COO and Client Director Anneli Myrin-Holloway, Stockholm Design Lab’s portfolio includes work for Oracle Red Bull Racing, the Nobel Prize, and other internationally recognized organizations.
Cases
- Absolut Vodka
- Bottle Redesign For A Global Vodka Brand
- Absolut Vodka
- A Memorable Experience For A Global Conference
- Adidas
- Identity Development For Iconic Everyday Goods
- Åhléns
- Design Programme For A Modern Department Store
- Air Baltic
- Identity Program For A Low-cost Airline
- Akka
- Packaging Design For A Premium Water Brand
Clients
Tech Stack
Technologies detected on SDL's website.





