Poc Design Cases

Designers behind the work

Designers and creative leads credited on Poc projects in press coverage.

News & interviews

• COOOT treats PocketTAILS cocktails as books in a flavour archive

  The Brand Identity · Apr 23, 2026

  COOOT Studio’s self-initiated PocketTAILS project reimagines ready-to-drink cocktails as collectible books in a ‘flavour archive.’ Each cocktail is packaged in a rectangular box with a colour-coded spine and minimalist glass silhouette, combining editorial design cues with restrained typography. The system uses Helvetica Neue and Albertus Nova to balance modern and classical tones, extending into a curated collection box and merchandise.

  COOOT StudioPocketTAILSpackaging
• Brand Brothers’ identity for Apocope deliberately contradicts the minimalist products it represents

  The Brand Identity · Sep 22, 2021

  Brand Brothers created a refreshed identity for French leather goods brand Apocope, balancing the brand’s minimalist products with a bold, rhythmic wordmark. The design intentionally contrasts minimalism and maximalism through typography and restrained color use, supported by Raoul Gottschling’s La Nord typeface. The result is a refined yet expressive identity that highlights French craftsmanship and contemporary style.

  Brand BrothersApocopebranding
• Koto customise Colophon Foundry’s Mabry in their shparkly rebrand of online marketplace Shpock

  The Brand Identity · Sep 22, 2020

  London-based studio Koto rebranded online marketplace Shpock with a playful new identity centered on the tagline 'The Joy of Selling.' The project features a customised version of Colophon Foundry’s Mabry typeface, vibrant color combinations, and expressive photography to convey optimism and community. The rebrand balances legibility with personality, using custom glyphs and a distinctive 'Shparkle' motif.

  KotoColophon FoundryShpockbranding
• NB Studio

  The Brand Identity · Jan 31, 2017 · Interview

  The Brand Identity interviews London-based NB Studio, founded by Alan Dye and Nick Finney, about their philosophy of 'Creative Courage' and their approach to branding projects for clients like Almeida Theatre, Ravensbourne, and TypoCircle. The discussion explores their collaborative process, evolution as a studio, and emphasis on bold, flexible design thinking.

  NB StudioStudio SutherlandDalton MaagAlmeida TheatreRavensbournebranding