Primary

Primary is a New York–based brand sprint agency specializing in launch-ready brand identities delivered in just two weeks. Founded by veterans of Pentagram and Milton Glaser, the studio combines decades of experience with a rapid, strategic process tailored for startups. Primary’s Brand Sprints distill deep insight and design excellence into timeless visual systems that help new companies earn trust and stand out fast. Notable clients include Birches Health, whose CEO praised Primary’s clarity and speed. The studio’s approach redefines how early-stage brands go to market—strategically, beautifully, and without delay.

https://www.primary.studio/

New York, United States

15 Cases

Cases

• Alan
• Brand Development For A Telehealth Platform
• Health, Platform, Product, System, Weight

• Craft
• Rebranding For A Productivity Tool Company
• Clarity, Color, Creativity, Personality, Productivity, Texture

• Frame
• Brand Identity Development For A Payment Platform
• Motion, Payment, System, Typography

• Gist
• Brand Design For A Simplified Podcasting Platform
• Creation, Energy, Podcast, Storytelling, System

• Heron
• Brand Direction For A Digital Investment Platform
• Direction, Investment, Platform, Sophistication, Typography

• Incentiv
• Brand Development For A Talent Management Company
• Compensation, Feedback, Product, Quality, Talent

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