Gist Design Cases

Designers behind the work

Designers and creative leads credited on Gist projects in press coverage.

News & interviews

• DesignThinkers Podcast: Emmi Salonen on Creative Wellbeing

  · Mar 14, 2026 · Interview

  PRINT Magazine’s DesignThinkers Podcast features Finnish designer Emmi Salonen discussing her book 'The Creative Wellbeing Handbook' and the importance of sustainable creative practices. Hosted by RGD President Nicola Hamilton, the episode explores burnout, slowness, and maintaining joy in design work. It highlights Salonen’s thoughtful approach to design systems and creative balance.

  Emmi Salonen StudioRGD (Registered Graphic Designers)editorial
• Type Foundry Launches Brand Studio After 20 Years

  Creative Boom · Mar 10, 2025

  Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.

  Commercial TypeCommercial Type StudioPumaVisabranding
• Halo Lab’s simple yet striking identity for Nexus Logistics cuts the fluff and gets to the point

  The Brand Identity · Dec 12, 2023

  Halo Lab created a clean and dynamic brand identity for Boston-based Nexus Logistics, emphasizing precision and flow through a geometric 'N' logo and a confident sans serif wordmark. The identity uses the Sora typeface and a bold color palette of yellows, oranges, reds, black, and grey to convey energy and reliability. The project reflects Halo Lab’s strategic approach to simplifying and strengthening the brand’s visual communication.

  Halo LabNexus Logisticsbranding
• Rethink’s playful identity for the 2023 RGD Branding Awards takes the ® symbol to another level

  The Brand Identity · Aug 2, 2023

  Rethink designed a playful and conceptually tight identity for the 2023 RGD Branding Awards, built entirely around the registered trademark symbol. The project introduced a custom typeface, Registered Grotesk, and a visual system that uses the ® mark as both letterform and pattern. The identity balances typographic rigor with warmth through an off-white and charcoal palette and inventive image treatments inspired by ASCII art.

  RethinkRegistered Graphic Designers (RGD)branding