Pu Design Cases
Designers behind the work
Designers and creative leads credited on Pu projects in press coverage.
Designers and creative leads credited on Pu projects in press coverage.
The article announces a collaboration between Talea Beer Company and the New York Public Library to brew Liberty Lager, a beer inspired by George Washington’s 1757 small beer recipe. The release celebrates America’s upcoming 250th anniversary and highlights NYPL’s archival role in preserving historical documents.
The article spotlights Two Creatives’ packaging design for Pura Vida Cacao, which uses a bold yellow color and simple black patterns to differentiate from typical cacao packaging. The design aims to make single-origin cacao feel approachable and everyday while maintaining a sense of quality and discovery.
UnderConsideration’s Brand New briefly spotlights Creative Concern’s new logo and identity for World Public Transport Day. The project introduces a gradient, thin-stroke visual system with a woven motif to symbolize connection and movement in public transport advocacy.
UnderConsideration’s Brand New section briefly announced the unveiling of a new logo for the Ottawa Public Library. The post, authored by Armin, lists the project under the 'Spotted' category with minimal commentary and tags related to culture, Canada, and library identity.
BP&O’s Emily Gosling reviews Kuba & Friends’ rebrand for pet insurance company Pumpkin. The new identity embraces the concept of 'pet parenting' with a bold tone of voice, custom typography, and vibrant color palette. While the art direction and type are praised, the illustration work is criticized as weaker and less cohesive.
Ark Visual designed a refined brand and packaging system for Israeli boulangerie Pâte and Puff, emphasizing the balance and craftsmanship of pastry-making. The identity features hand-drawn, pointillist illustrations and a minimalist layout that conveys luxury and homey sophistication. The packaging aligns visually when stacked, reinforcing a sense of precision and artistry.
The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.
The article spotlights BroHouse’s packaging design for Romanian detergent brand Spumos, which transforms the laundry category through a folklore-inspired narrative. Featuring the character Făt Spumos, the design uses storytelling, rich color palettes, and approachable typography to create a family-friendly yet imaginative brand identity.
