Pu Design Cases
Designers behind the work
Designers and creative leads credited on Pu projects in press coverage.
Designers and creative leads credited on Pu projects in press coverage.
UnderConsideration’s Brand New section briefly announced the unveiling of a new logo for the Ottawa Public Library. The post, authored by Armin, lists the project under the 'Spotted' category with minimal commentary and tags related to culture, Canada, and library identity.
BP&O’s Emily Gosling reviews Kuba & Friends’ rebrand for pet insurance company Pumpkin. The new identity embraces the concept of 'pet parenting' with a bold tone of voice, custom typography, and vibrant color palette. While the art direction and type are praised, the illustration work is criticized as weaker and less cohesive.
Ark Visual designed a refined brand and packaging system for Israeli boulangerie Pâte and Puff, emphasizing the balance and craftsmanship of pastry-making. The identity features hand-drawn, pointillist illustrations and a minimalist layout that conveys luxury and homey sophistication. The packaging aligns visually when stacked, reinforcing a sense of precision and artistry.
The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.
The article spotlights BroHouse’s packaging design for Romanian detergent brand Spumos, which transforms the laundry category through a folklore-inspired narrative. Featuring the character Făt Spumos, the design uses storytelling, rich color palettes, and approachable typography to create a family-friendly yet imaginative brand identity.
UnderConsideration’s Brand New reviewed the new logo and identity for The Push, an Australian non-profit, designed by SICKDOGWOLFMAN. The project features a custom sans serif typeface and neon-inspired visual elements, signaling a refreshed, energetic brand direction. The article provides a brief overview of the rebrand within the non-profit and music context.
The Dieline article highlights Magpie Studio’s rebrand of Purdey’s energy drinks, which replaces the category’s aggressive aesthetic with a calm, connected design. The new packaging features a continuous ‘Flow Loop’ infinity mark and flavor-coded color palettes inspired by natural fruit hues, appealing to wellness-minded consumers. The redesign positions Purdey’s as a more sophisticated and trustworthy energy drink brand.
