Pu Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Pu projects in press coverage.
News & interviews
- Pâte and Puff's Luxe Identity Honors the Craft of Pastry Chefs
· Apr 29, 2026
Ark Visual designed a refined brand and packaging system for Israeli boulangerie Pâte and Puff, emphasizing the balance and craftsmanship of pastry-making. The identity features hand-drawn, pointillist illustrations and a minimalist layout that conveys luxury and homey sophistication. The packaging aligns visually when stacked, reinforcing a sense of precision and artistry.
Ark VisualPâte and Puffpackaging - Sam Southwell on building (South) and the book that documents it all
The Brand Identity · Apr 22, 2026 · Interview
The Brand Identity interviews Sam Southwell, founder and executive creative director of Auckland-based studio (South), about the studio’s 21-year journey and its new book, 'Moments in Time.' The 290-page publication documents the evolution of (South) from its origins as Aplus Design Studio to a multi-division consultancy encompassing brand, communications, and fabrication. Southwell discusses the challenges of independence, the importance of culture, and the studio’s commitment to design as a lifelong pursuit.
(South)Mark by (South)Made by (South)developersiwieditorial - Spumos Turns Laundry Detergent Into a Folklore Storybook
· Apr 21, 2026
The article spotlights BroHouse’s packaging design for Romanian detergent brand Spumos, which transforms the laundry category through a folklore-inspired narrative. Featuring the character Făt Spumos, the design uses storytelling, rich color palettes, and approachable typography to create a family-friendly yet imaginative brand identity.
BroHouseSpumospackaging - New Logo and Identity for The Push by SICKDOGWOLFMAN
· Apr 21, 2026
UnderConsideration’s Brand New reviewed the new logo and identity for The Push, an Australian non-profit, designed by SICKDOGWOLFMAN. The project features a custom sans serif typeface and neon-inspired visual elements, signaling a refreshed, energetic brand direction. The article provides a brief overview of the rebrand within the non-profit and music context.
SICKDOGWOLFMANThe Pushbranding - Purdey’s Energy Drinks Embrace Calm, Connected Packaging Design
· Apr 17, 2026
The Dieline article highlights Magpie Studio’s rebrand of Purdey’s energy drinks, which replaces the category’s aggressive aesthetic with a calm, connected design. The new packaging features a continuous ‘Flow Loop’ infinity mark and flavor-coded color palettes inspired by natural fruit hues, appealing to wellness-minded consumers. The redesign positions Purdey’s as a more sophisticated and trustworthy energy drink brand.
Magpie StudioPurdey’sbranding - Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- Mapping the Star Wars galaxy with illustrator Tim McDonagh
Creative Boom · Mar 18, 2026
Creative Boom profiles illustrator Tim McDonagh and his work on the updated edition of *Star Wars: Galactic Atlas*, originally commissioned by Egmont Publishing. The article explores his process, from hand-drawn sketches to digital finishing in Photoshop, and how he expanded the atlas to include new Star Wars content. McDonagh reflects on his lifelong fandom and the joy of revisiting the galaxy through detailed, organic illustrations.
Handsome FrankEgmont PublishingDisneyeditorial - Evil Ray by Seachange
BP&O · Jan 20, 2026
BP&O features Seachange’s branding for Evil Ray, an Australian sunscreen brand created by Pembleton. The design departs from traditional suncare aesthetics with Tarot-inspired illustrations by Reg Mombassa, bold purple and yellow colorways, and UV-reactive labels. The project showcases Seachange’s innovative approach to structural packaging and brand storytelling.
- Built with variable fonts, this logo might be the future of design
Creative Boom · Jan 14, 2026
Creative Boom’s article by Tom May explores Monotype’s creation of a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The identity uses variable font technology to express inclusivity and adaptability, aligning with the brand’s values of body diversity and playful rebellion. The piece examines how the flexible logo system challenges traditional notions of brand consistency and offers a glimpse into the future of dynamic branding.
MonotypeChantelle PulpChantellebranding - Monotype’s logo for lingerie brand Chantelle Pulp takes on different weights to celebrate all shapes and sizes
It's Nice That · Jan 8, 2026
Monotype has created a variable logotype for Chantelle Pulp, a sub-brand of French lingerie label Chantelle. The design celebrates inclusivity and adaptability, using variable font technology to reflect the brand’s commitment to diversity and transformation. The logo’s fluid, morphing forms embody the brand’s rebellious and body-positive ethos.
MonotypeChantelle PulpChantellebranding