Plusminus
Plusminus Studio is a London- and Berlin-based creative consultancy founded by Armel Bellec and Tomas Clarkson. Positioned as a visual playground, the studio transforms ideas into iconic brands through a concept-driven approach that blends art direction, strategy, and storytelling. Working across mediums, Plusminus has collaborated with clients including Nike/Jordan, Montblanc, and Sony Classical. Their work spans branding, campaigns, and visual identity systems, guided by meticulous research and conceptual depth. Recognized with a D&AD Wood Pencil Award, Plusminus continues to craft enduring, culturally resonant brand experiences for global and emerging clients alike.
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