Plusminus

Works with Folly

Their own site is set in DM Sans, Inter

Cases

• Unknown Client

• Billie
• 3d Campaign Design For Billie
• Fintech, Motion, Promotion, Rendering, Video

• Cheex
• Brand Identity For Cheex
• Fruit, Platform, Pleasure

• Co:aya
• Brand Identity For Co:aya Skincare
• Diversity, Skincare, Sustainability, Website

• Dufte Berlin
• Brand Identity For Dufte Berlin Food Hall
• Car, Emblem, Heritage, Horse, Menu, Signage

News & interviews

• Mascot Magic: 8 brand identities that are making the most of their adorable representatives

  The Brand Identity · May 23, 2024

  The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.

  PLUSMINUS StudioDark IglooCold CutsNice PiesPLANTbranding
• A chonky, friendly neighbourhood mascot steals the show in PLUSMINUS Studio’s identity for Nice Pies

  The Brand Identity · Oct 13, 2023

  PLUSMINUS Studio created a warm, character-driven brand identity for Berlin eatery Nice Pies, centered around a chubby, hand-drawn pie mascot. The design combines playful illustration with the Champ typeface and a bright orange palette inspired by the pies themselves. The identity captures the handcrafted, friendly spirit of the brand while allowing room for future brand extensions.

  PLUSMINUS StudioNice Piesbranding

Clients