Phoney Club

Cases

• Unknown Client
• Visual Identity Development For Diverse Lifestyle Brands
• Aesthetic, Concept

• Ajen
• Brand Identity And Naming For Ajen Botanical Care
• E-commerce, Nature, Packaging, Routine, Sustainability

• Amvest
• Brand Identity For Shipdock Real Estate Development
• History, Luxury, Project

• Amvest
• Brand Identity And Campaigns For De Zalmhaven Residential Towers
• Architecture, Book, Luxury, Tool

• Amvest
• Brand Identity And Website For A New Urban District In Amsterdam
• Community, Essence, Illustration, Transformation

News & interviews

• How The Phoney Club gave CÎME a visual language rooted in softness

  The Brand Identity · Mar 31, 2026

  The Phoney Club rebranded Belgian skincare brand CÎME with a visual identity inspired by the ‘soft gaze’ philosophy, reflecting Himalayan beauty and softness. The project refined the logo, introduced a blur-based packaging system, and used AI-generated imagery to express the brand’s origins and values. The rebrand balanced continuity with evolution, preserving CÎME’s signature illustrations while modernizing its visual and material language.

  The Phoney Clubdear digitalCÎMEbranding
• Top 5 Sans Serif Typefaces for Brand Identity

  The Brand Identity · Mar 7, 2025

  The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.

  The Phoney ClubANTIDarling Visual CommunicationAjenForskningsrådetbranding

Clients