Phoney Club

Founded in 2013 and based in Rotterdam, THE PHONEY CLUB is an independent creative studio redefining how brands express themselves. Led by founders Chiara Paludanus and Michèle van den Munckhoff, the studio blends art direction, strategy, and design to craft distinctive brand worlds that challenge convention. Their multidisciplinary work spans brand identity, web design, motion, copywriting, and illustration. Collaborating with forward-thinking clients such as Rituals Cosmetics, FEST Amsterdam, and De Zalmhaven, THE PHONEY CLUB continues to explore new aesthetic dimensions through experimentation, character, and technology-driven creativity.

https://thephoneyclub.com/

Rotterdam, Netherlands

28 Cases

Cases

• Unknown Client
• Visual Identity Development For Diverse Lifestyle Brands
• Aesthetic, Concept

• Ajen
• Brand Identity And Naming For Ajen Botanical Care
• E-commerce, Nature, Packaging, Routine, Sustainability

• Amvest
• Brand Identity For Shipdock Real Estate Development
• History, Luxury, Project

• Amvest
• Brand Identity And Campaigns For De Zalmhaven Residential Towers
• Architecture, Book, Luxury, Tool

• Amvest
• Brand Identity And Website For A New Urban District In Amsterdam
• Community, Essence, Illustration, Transformation

• Amvest
• Brand Identity For Backer+rueb Creative District
• Community, Growth, Heritage

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