Client: Univers

Brand Identity And Digital Experience For Univers Decarbonisation Platform

Climate branding that turns connection into energy.

Pentagram developed a comprehensive brand identity and digital system for Univers, a global platform uniting data, technology, and organizations to accelerate decarbonisation. The design expresses connection and energy through a flexible visual language, geometric symbol, and generative motion system that reflects the platform’s mission to coordinate global climate action.

Insights

The core challenge was making an abstract climate-tech platform feel clear and scalable: Univers connects people, data, hardware, and organizations to help governments and businesses measure impact and act collectively.
Pentagram’s central idea was “connection generates energy,” expressed through an eight-sphere symbol that orbits, converges, and reads as both data precision and collective impact.
The wordmark is geometric and includes a bespoke “un” ligature, literally embedding the act of joining into the letterforms.
The system was designed to scale: a custom generative tool creates infinite compositions while keeping the spheres independently in orbit yet visually interconnected.
The brand had to reflect serious scale behind the platform: more than 365 million devices, 845GW of renewable energy, and over 500 partners including Microsoft, Starbucks, and HSBC, supported by a neutral palette, vibrant accents, and cinematic 3D imagery.