Brand Identity For The Roald Dahl Story Company

Pentagram created a new brand identity for The Roald Dahl Story Company that captures the wit, whimsy, and mischief of Dahl’s storytelling. The flexible system includes a custom typeface, Fantastic Mr. Font, and a vibrant color palette inspired by iconic story elements, designed to adapt across audiences and media formats. The identity supports Netflix’s goal of expanding Dahl’s universe into a global storytelling franchise.

Set in Fantastic Mr. Font, PP Acma