The Brand Identity interviews Mat Desjardins about Pangram Pangram Foundry’s evolution and the year-long redesign of its website. Desjardins discusses the motivations behind the update, the design and development process with François Coté, and how the new site reflects the foundry’s global growth. The conversation also touches on upcoming type releases and a secret collaboration tied to the future of typography.
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Pentagram, led by Emily Oberman, has created a new brand identity for The Roald Dahl Story Company, capturing the author’s signature mix of magic, mischief and darkness. The system includes a custom typeface, Fantastic Mr. Font, developed with Pangram Pangram, and a suite of graphic elements inspired by Quentin Blake’s illustrations and Dahl’s iconic stories. The identity aims to unify RDSC’s publishing, film, and digital projects under a flexible, playful visual language.
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