Betano, one of the fastest-growing iGaming platforms, approached Nomad Studio to create a new identity to better represent their playful and responsible sportsbook and casino. The rebranding was essential in a highly competitive market and coincided with Betano's involvement as a global partner in major football tournaments. The studio designed a dynamic logo featuring a lightning bolt, symbolizing excitement and rapid updates in iGaming. Additionally, a unique illustration style was developed to set Betano apart from generic visuals in the industry. By revitalizing their brand identity, Nomad Studio helped Betano ensure a memorable presence on the world stage while emphasizing their commitment to fun and player satisfaction.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.