Nomad Studio, in collaboration with Saatchi & Saatchi and BT, created the Hope United campaign, uniting a diverse group of footballers from the four Home Nations to combat online hate. The project involved designing a symbol of hope and unity that resonates with supporters. The result includes a digital-first badge derived from the BT logo, which expands into a broader graphic system for an iconic kit worn during the campaign. This initiative is set to generate significant visibility through television, out-of-home advertising, and print as it aligns with an exciting summer of football. The partnership highlights Nomad’s commitment to collaboration in producing impactful design work.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.