Nomad Studio collaborated with MLB's global teams to reimagine the iconic ‘Batterman’ logo for the modern world. Since its introduction in 1968, the brand needed an update to appeal to new audiences and adapt to today’s diverse channels. The studio developed a radical refresh rooted in the logo, creating a flexible brand system that embodies the spirit of baseball. By crafting bespoke typefaces inspired by the logo's geometry and introducing a vibrant global colour palette reflecting MLB's 30 clubs, Nomad Studio ensured the new identity resonates with fans everywhere—from hardcore enthusiasts to casual attendees. The refreshed brand maintains respect for MLB's rich heritage while positioning it for continued global growth.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.