The Women’s Tennis Association engaged Nomad Studio during a crucial time to elevate its brand presence in an increasingly competitive market. Faced with the challenge of transforming casual interest into passionate fandom, the studio worked alongside ChapterX to develop a comprehensive brand overhaul. This involved a striking new logo, a vibrant color palette, and a dynamic graphic system that resonate with the high stakes of elite tennis. The revised identity aims to project confidence and electrifying energy, enhancing the viewing experience while inviting new audiences to engage with the sport. By blending authenticity and entertainment, the new brand voice captures the excitement of tennis and positions the WTA as a leader in both sports and entertainment.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.