Nomad worked with F-Secure to create a new brand identity that aligns with their brand strategy of “Brilliantly Simple.” The updated identity moves away from intimidating cyber-security imagery and incorporates a friendly brand personality. The redesigned logo features an animated 'F' symbolizing digital scanning and protection. By focusing on the emotional significance of the brand, Nomad built a narrative that resonates with users' digital experiences, such as securing personal memories and meaningful moments. The new brand voice avoids technical jargon, using humor to engage customers about online threats. Ultimately, this project positions F-Secure in a unique emotional space within the cybersecurity industry, emphasizing the necessity of digital security as integral to everyday life.
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.