Nomad Studio faced the challenge of helping Cannes Lions maintain its energy and relevance in a rapidly changing creative landscape. The objective was to attract new audiences and communicate the distinct benefits of attending this renowned festival. Nomad Studio focused on highlighting both the tangible and intangible advantages that Cannes Lions offers, making them more visible and appreciated. Through strategic design and thoughtful communication, they aimed to engage a diverse audience and promote the festival’s unique offerings effectively. The project involved using innovative formats and technologies to resonate with a broader demographic while preserving the essence of what makes Cannes Lions a pivotal event in the creative industries.
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The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.