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Creative Boom · Jun 1, 2026

Creative Boom reports that London-based studio DixonBaxi has launched AskUs, an AI tool trained on 25 years of the agency’s creative thinking. The system allows anyone to interact with the studio’s accumulated knowledge in a conversational format, offering insights into its projects and philosophy. The article explores how this innovation reimagines how agencies communicate their strategic thinking to clients.

· May 26, 2026

Studio Unbound designed the brand identity and packaging for Jous, a hydration drink that merges wellness and nightlife aesthetics. The minimalist matte white can features a deep green orb inspired by sound waves, symbolizing the connection between music and health. The design positions Jous as a refreshing alternative in a saturated beverage market dominated by maximalist visuals.

BP&O · May 26, 2026

BP&O’s Emily Gosling reviews OlssønBarbieri’s brand identity for Theaterbaren, a new bar within Oslo’s Nationaltheatret. The identity blends theatrical melodrama with contemporary playfulness through custom typography, expressive illustration by Manon Cezaro, and a palette inspired by the theatre’s interiors. The result celebrates formality and spectacle while remaining accessible and vibrant.

· May 14, 2026

UnderConsideration’s Brand New briefly highlights a new logo and packaging design for consumer brand Jous, created by design studio Unbound. The post lists tags indicating a green color palette and sans serif typography, suggesting a clean, modern aesthetic.

· Apr 30, 2026

The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.

Creative Boom · Apr 13, 2026

Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.

Creative Boom · Apr 9, 2026 · Interview

Episode 196 of The Spark podcast by Creative Boom features Aporva Baxi of DixonBaxi discussing his creative habits, inspirations from music and film, and the importance of noticing everyday details. The conversation offers a personal glimpse into his process and influences, blending lighthearted anecdotes with thoughtful reflections on creativity.

Creative Boom · Apr 6, 2026 · Interview

Creative Boom’s podcast episode features Aporva Baxi, co-founder of DixonBaxi, in conversation with host Katy Cowan. They discuss how taste and originality define creative work in an era dominated by AI and accessible tools. The conversation explores the importance of maintaining individuality and optimism amid rapid technological change.

It's Nice That · Mar 30, 2026

This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.

Creative Boom · Mar 30, 2026

Creative Boom announces the return of its podcast for Season 11, hosted by founder Katy Cowan and supported by Adobe. The season explores how creatives remain human amid rapid technological and cultural change, featuring guests such as Nicki Sprinz, Aporva Baxi, Liz Seabrook, and Jessie McGuire. Through personal stories and reflections, the series highlights resilience, authenticity, and the enduring value of human creativity.

It's Nice That · Feb 25, 2026

At December’s Nicer Tuesdays event in London, Tom Pelling from DixonBaxi discussed how the studio is rethinking the way branding agencies operate. He spoke about initiatives like creative sabbaticals and open-sourcing knowledge to make the design industry more transparent and collaborative.

It's Nice That · Feb 23, 2026

In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.

It's Nice That · Jan 22, 2026

The article profiles DixonBaxi’s new 500-page book 'Remix', a self-published manifesto exploring the studio’s creative process. The publication acts as a visual scrapbook of sketches, notes, and unfinished work, emphasizing the messy and collaborative nature of creativity. Co-founder Simon Dixon describes it as both a retrospective and a statement on the agency’s evolving design philosophy.

Creative Boom · Dec 19, 2025

Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.

Creative Boom · Dec 18, 2025 · Interview

Creative Boom interviews Liverpool-based illustrator Yufei Yang, the artist behind Rainbow Draws, whose travel-inspired work blends Eastern and Western influences. She discusses her process, tools, and inspirations, including her editorial commissions for Condé Nast Traveller and a new project for National Museums Liverpool. The feature highlights her experimental approach combining digital and traditional techniques with a focus on curiosity and cultural diversity.

The Brand Identity · Dec 12, 2025

OlssønBarbieri created a poetic, ecocentric brand identity for Norwegian organic orchard Tessas Eplegård, celebrating the ‘pests’ that sustain its ecosystem. The packaging system combines analogue illustration, sustainable materials, and a vibrant, ingredient-inspired palette. The project reframes organic farming through storytelling that values biodiversity and craft over industrial uniformity.

Creative Boom · Dec 9, 2025

Creative Boom’s feature explores DixonBaxi’s new 500-page book, REMIX, a bold and tactile chronicle of the studio’s creative process. Co-founders Simon Dixon and Aporva Baxi describe it as part manifesto, part diary, capturing 18 months of experimentation, collaboration, and design culture. The project celebrates imperfection, spontaneity, and the joy of making, with both a physical and digital edition designed to immerse readers in the studio’s world.