McCarthy

Cases

• All Right
• Brand Identity For All Right Campaign
• Marketing, Software, Technology

• Arts Ball
• Event Branding For The Arts Ball
• Community, Event, Graphic

• Arts Month Christchurch
• Campaign Identity For Arts Month Christchurch
• Community, Event, Promotion

• Artstart
• Brand Identity For Artstart Youth Arts Program
• Charity, Education, Outreach

• Boosted
• Brand Identity For Boosted Crowdfunding Platform
• Engagement, Food, Layout, Menu, Restaurant

News & interviews

• Love, joy, and Pride: 6 impactful identities for LGBTQIA+ charities, organisations, and platforms

  The Brand Identity · Feb 8, 2024

  The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.

  Mother DesignWhitman EmorsonWedgeCallen-LordeFUNCTIONbranding
• Field of Play’s identity for Puresport communicates its benefits in wellness and performance

  The Brand Identity · Jan 9, 2023

  Field of Play created a refreshed brand identity for Puresport, a wellness and performance brand founded by former rugby player Grayson Hart. The new identity uses geometric patterns inspired by running tracks, a muted color palette, and a sophisticated pairing of Tiempos and Gerstner-Programm typefaces to balance wellness and performance. The packaging features a sleek reveal box developed in collaboration with McCarthy Studio and photographer Kirsty Dawn.

  Field of PlayMcCarthy StudioPuresport

Clients