Art Direction And Print Collateral For A Swedish Furniture Company

Lundgren+Lindqvist launched Markus Form with an art-directed campaign and a suite of refined printed matter. The studio sourced and photographed materials with Kalle Sanner, producing images for press send-outs, posters in PMS silver on Sirio Ultra Black, and stationery on Fedrigoni and Takeo stocks with duplexing, foil, and varied varnishes to mimic textures. For Buddy, the signature occasional table, Lundgren+Lindqvist created a broad photographic essay across diverse locations to express its versatility. A teaser for the U-Table paired location imagery with an assembly video highlighting the tool-free construction achieved through precise wood-to-wood joining. The team updated business cards to reflect evolving product typologies, featuring bilingual titling and transparent foil embossing, with print production by By Wind.