Visual Identity And Website For A Fashion Label

Lundgren+Lindqvist developed Ever Rêve’s visual identity across digital and physical touchpoints, including lookbooks, labels, swing tags, stationery, and a webshop. For autumn/winter 2013, unique lookbooks featured hand-dripped watercolour and a three-part storyline printed on transparent sheets to create a dreamlike fade, packaged in an embossed satin-black box. Spring/summer 2014 covers were individually drawn with varied eternity symbols. Each season’s narrative guided the collection; by spring/summer 2015 the story shifted to a more visual presence, with abstract image crops sequenced to evoke a cinematic flow. In 2015 Lundgren+Lindqvist redesigned the website and webshop with dynamic start sections that kept the site in constant flux. For the 2017 collection, a London poster campaign showcased abstract compositions created by manipulating and scanning printed fabrics.